Case Study: Avaya achieves $2M annual revenue increase and 2,000% ROI with Informatica

Working with Informatica to create a Data Quality Center of Excellence (COE), Avaya is driving out defective data that drove up expenses and cut into revenue

Avaya, a global leader in multi-channel customer and team engagement solutions, faced massive and complex data challenges — managing up to 150 terabytes of customer, vendor, service, financial, and pricing data (about eight times the size of the Library of Congress). Deep-rooted data defects — from incorrect asset records to erroneous service agreements — were driving up costs, eroding revenue and preventing consistent pricing and billing.

By deploying Informatica PowerCenter and Informatica Data Quality within a Data Quality Center of Excellence and instituting a 478-step data quality process, Avaya ensured accurate invoicing, uncovered missed charge opportunities, and migrated customers back to standard pricing. The initiative increased annual revenues by $2 million and delivered a 2,000% return on investment.

Avaya

Rich Trapp

Global Data Quality Director