Case Study: TELUS achieves better customer journeys and higher lifetime value with Informatica

TELUS Transforms Customer Experience by Integrating Google Cloud with Informatica's Intelligent Data Management Cloud

TELUS worked with Informatica to modernize its data ecosystem and improve the customer journey with a 360-degree view of its customers. The telecom company needed to unify data and use analytics more effectively to drive better outcomes across customer interactions.

Informatica’s Intelligent Data Management Cloud and MDM solution helped TELUS consolidate its data, enabling more personalized and effective engagement. The results included increased prospect acquisition, stronger cross-sell opportunities for existing customers, and higher customer lifetime value.

Telus

Stephen Lee

Director of Data Engineering Platforms