Case Study: JetBlue achieves trusted, real-time customer data at scale with Informatica MDM

One profile, millions of touchpoints JetBlue’s journey to trusted customer data

JetBlue, the leading airline serving customers across the U.S., Latin America, and Europe, needed to modernize its legacy customer data system as its digital operations grew. The company wanted a scalable, real-time way to create trusted customer profiles and improve the consistency of customer experiences across touchpoints, using Informatica MDM on Microsoft Azure.

Informatica implemented cloud MDM integrated with Azure, enabling JetBlue to unify customer data at scale and strengthen governance. The result was nearly 100 million unified customer profiles, over 1 million daily events processed, 99% of customer interactions tied to unified profiles, and 99% system uptime, while also eliminating frequent outages and improving the stability and accuracy of customer data.

JetBlue

Tami Mahadevan

Senior Manager of IT Software Engineering