Case Study: Schneider Electric boosts pipeline and engagement with Informa TechTarget intent data

How Schneider Electric Uses Priority Engine™ Intent Data to Generate Pipeline and Engagement

Schneider Electric, a leader in energy management and automation, needed to generate a pipeline of high-quality prospects and access precise intent data to power its account-based marketing strategy. To address this, the company partnered with Informa TechTarget.

The solution involved using the Informa TechTarget Portal and Lead Generation programs to acquire GDPR-compliant contacts and intent data. This enabled highly targeted, personalized marketing campaigns. As a result, Informa TechTarget helped positively impact the pipeline, with over 10% of sourced contacts becoming returning active users—a significantly higher engagement rate than from other lead sources.

Schneider Electric

Alexander Pasch

Senior Media Strategist