Case Study: MarketBridge achieves 253% more MQLs with Informa TechTarget

High-growth security startup accelerates demand in a highly competitive market

MarketBridge, a Boston-based marketing agency, was helping a high-growth security startup break into a crowded market and needed a faster way to build a database of in-market prospects. The client also wanted to ensure the contacts they targeted were GDPR-compliant and relevant for outbound and nurture efforts, so MarketBridge turned to Informa TechTarget’s prospect intent data.

Using Informa TechTarget’s Intent Data and Portal, MarketBridge built account lists from installed-technographic data, personalized ads and nurture streams with topical Entry Points, and equipped sellers with prioritized prospecting lists and tailored messaging. The result: a 253% increase in MQLs, a 27% decrease in unqualified leads, and six pipeline deals directly sourced from Informa TechTarget intent data.

MarketBridge

Amy Grucela

SVP of Strategy