Case Study: zingala achieves hyper-personalized customer engagement with Infobip

zingala Hyper-personalizing the customer journey with data-driven CX

zingala, a leading Taiwan-based consumer payments brand, needed a way to centralize scattered member data and streamline marketing so it could deliver more personalized customer experiences. Manual, time-consuming campaign setup across multiple departments made it difficult to track performance and send timely, relevant messages.

zingala partnered with Infobip, using its conversational customer experience platform, People CDP, Moments, and Answers to unify data, automate omnichannel campaigns, and launch personalized journeys across SMS, email, app, LINE, and Instagram. The results included a 53% SMS click-through rate, a 19% rise in push notification open rate, a 4.2% email open rate, and reduced operational workload equivalent to three customer service representatives.

zingala

Taimin Hsieh

Marketing Manager