Case Study: Wurth achieves 6x faster sales with Infobip

Würth 6x faster sales with improved delivery and payment processes

Würth Serbia, part of the global Würth Group, needed a better way to communicate promotions, coordinate deliveries, and collect overdue payments as its customer base grew. Sales reps were spending too much time on manual outreach, which made it harder to clear overstock, improve customer satisfaction, and manage bad debt. Würth turned to Infobip and its omnichannel communication platform to streamline these processes.

Infobip implemented an omnichannel solution using Viber, Email, SMS, and API integrations with Würth’s ERP system. The setup automated promotion campaigns, delivery notifications, and payment reminders, helping Würth sell overstock faster, improve successful deliveries, and reduce customer debt. The impact was immediate: sales became 6x faster, with items that previously took 30 days to sell moving in just 5 days.

Wurth

Nemanja Malisic

IT Project Manager