Case Study: Vodafone Fiji achieves 29x higher SMS revenue with Infobip

Vodafone Fiji Increased revenue and monetized A2P SMS with Anam Protect SMS Firewall solution

Vodafone Fiji faced stagnating A2P SMS revenue and needed a way to monetize SMS traffic more effectively. Vodafone worked with Infobip, using the Anam Protect SMS Firewall solution to help secure A2P messaging and create new revenue streams.

With Infobip’s Anam Protect, Vodafone was able to launch a more secure, full-fledged SMS service without revenue loss. The result was a 29x increase in monthly SMS revenue and a 23x increase in monetized SMS traffic, demonstrating a significant impact on both earnings and traffic growth.

Vodafone

Vikash Prasad

Chief Technology Officer