Case Study: Virgin Media O2 achieves higher engagement and phone upgrades with Infobip

Virgin Mobile (now Virgin Media O2) Increased engagement and phone upgrades through rich, interactive RCS messages

Virgin Media O2 wanted to boost engagement and phone upgrades through more interactive customer communications. To do that, the company partnered with Infobip and used RCS Business Messaging to run conversational marketing campaigns with rich media features like logos, images, videos, and carousels.

Infobip worked closely with Virgin Media O2 to build and manage the campaigns, helping improve campaign performance and open rates. The result was a 93% delivery rate, with customers getting more personalized, engaging experiences and more opportunities to interact and upgrade.

Virgin Media O2

Graham Anderson

Product Lead