Case Study: Unilever achieves 14x higher product sales with Infobip's conversational WhatsApp chatbot

Unilever Promoting new products with a WhatsApp Business chatbot

Unilever wanted to promote new products and kickstart a two-way customer conversation, but needed a fast, engaging way to run the campaign at scale. To do this, Unilever worked with Infobip to build a conversational WhatsApp chatbot for the promotion.

Infobip implemented and monitored the WhatsApp chatbot in real time, even making a script change during the campaign without disrupting users. The solution delivered a 14x increase in product sales, showing a strong measurable impact from the campaign.

Unilever

Mariana Gonçalo

Senior Marketing Manager