Case Study: TLC Marketing achieves automated SMS coupon validation and faster, more effective campaigns with Infobip

TLC Marketing Streamlining campaign management

TLC Marketing, a specialist agency that has run over 5,000 campaigns reaching more than 400 million customers worldwide, struggled with manual validation of SMS promotion entries. To scale campaigns and reduce manual effort, TLC Marketing turned to Infobip for an automated solution, including Infobip’s premium short code SMS system (and a marketing‑oriented USSD channel).

Infobip implemented an automated short code SMS platform and USSD capabilities that verify inbound promotional coupons and plug data into the backend within seconds, eliminating manual entry checks. The Infobip solution sped up campaign execution, improved campaign effectiveness for major retail and Nestlé promotions, and allowed TLC Marketing to deliver a fully featured, faster service to its clients.

TLC Marketing

Ignotius maimela

Client Services Manager