Case Study: Rappi achieves surge in orders, sales and customer loyalty with Infobip Portal's targeted SMS campaigns

Targeted sms campaigns that deliver

Rappi, a fast-growing on-demand delivery platform with about 700,000 customers and over a million orders in the past year, needed a reliable way to preserve customer loyalty and satisfaction through timely, personalized communications. To address this challenge they partnered with Infobip and adopted the Infobip Portal to reach users across Mexico and Colombia.

Using the Infobip Portal’s SMS delivery, API integration and customer segmentation, Rappi ran highly targeted campaigns to re-engage lapsed users and promote partners. Infobip’s solution drove measurable results — steady increases in orders, sales, satisfaction and retention — exemplified by a Frisby promotion where 2,000 SMS coupons generated 150 orders in one hour.

Rappi

Isabella zuluaga

Content Marketing & Communications