Case Study: Studio Moderna achieves global reach, improved targeting and expense transparency with Infobip

Studio Moderna Increasing engagement with customized campaigns

Studio Moderna, an omnichannel retailer operating across 20 destinations, faced a fragmented communications stack that made expense and conversion tracking, segmentation and overall customer experience management difficult. To unify communications, gain global reach and transparent reporting, Studio Moderna partnered with Infobip and adopted the Infobip Portal along with A2P SMS messaging solutions.

Infobip centralized Studio Moderna’s multichannel programs (SMS, Viber, Facebook Messenger) and provided advanced segmentation, automated multi-step workflows and deep campaign reporting. The Infobip Portal enabled two-click reporting, channel-level cost tracking and automatic opt‑in/opt‑out tracking, giving Studio Moderna full control of business processes, improved targeting and segmentation, reduced churn and increased sales and consumer satisfaction.

Studio Moderna

Bojan sturm

International Print and Telemarketing Director