Case Study: Spoon Radio achieves 80% reduction in subscriber sign-up churn with Infobip's 2FA Authentication Solution

Spoon Radio 80% reduction in subscriber sign-up churn with an optimized 2FA authentication solution from Infobip

Spoon Radio needed a fast, reliable, globally effective subscriber authentication process to reduce sign-up drop-off during two-factor verification. They worked with Infobip and its 2FA SMS authentication solution to improve delivery success and support sign-up flows across more than 20 countries.

Infobip implemented an optimized SMS-based authentication service with strong reliability, cost efficiency, and deployment support throughout the setup. As a result, Spoon Radio reduced subscriber sign-up churn by about 80%, cutting drop-off during authentication to roughly one-fifth of previous levels.

Spoon Radio

Nigel Kim

Product Manager