Case Study: Senati achieves 400% ROI with Infobip two-way SMS

Senati Streamlining student enrollment with two-way SMS

Senati faced low student enrollment because many applicants had no internet access, making it difficult to reach them throughout the application process. To solve this, Senati worked with Infobip and used two-way SMS as a new communication channel to engage more applicants and share important enrollment information.

Infobip implemented the SMS campaign to broaden reach across the enrollment journey, and the results were strong: Senati generated 50,000 leads, achieved a 10% conversion rate, and saw an ROI of 400%. With Infobip, the school increased both leads and applicants while making the application process more seamless.

Senati

Alvaro José Carrillo Chero

Customer Experience & CRM