Case Study: Rule achieves 2x SMS traffic growth with Infobip

Rule doubles SMS traffic with Infobip and launches RCS in Sweden

Rule, a Swedish SaaS company, faced the challenge of scaling its digital communication platform to support new channels like SMS and RCS without exponentially increasing engineering work and vendor management for its small team of 35 employees. They needed a partner to handle this complexity to avoid losing customers to more agile competitors. They turned to Infobip for its messaging services.

By implementing Infobip's solutions through a single integration layer, Rule offloaded carrier relationships, compliance, and delivery. This allowed their team to focus on their core platform. The results were immediate, with Rule doubling its SMS traffic without increasing headcount and becoming one of the first in Sweden to offer RCS, providing a significant competitive advantage and enabling confident global expansion.

Rule