Case Study: Rubeus achieves higher enrollment conversions with Infobip omnichannel engagement

Rubeus increases applicant-to-enrollment conversion to over 30% with Infobip

Rubeus, a CRM platform provider for higher education institutions in Brazil, faced the challenge of fragmented student communication. Their clients were manually managing WhatsApp interactions outside the CRM, creating inefficiencies and limiting visibility, which negatively impacted student conversion and retention. To bridge this gap and meet strict compliance requirements, Rubeus partnered with Infobip to integrate a reliable, scalable omnichannel communication solution.

By implementing Infobip's AgentOS platform, which includes a Chatbot Building Platform, Cloud Contact Center, and Customer Data Platform (CDP), Rubeus unified its communication layer. This solution automated workflows and personalized engagement across channels like WhatsApp and SMS. The partnership with Infobip delivered significant results, including a 30% applicant-to-enrollment conversion rate, double the recurring revenue for Rubeus, and over 80% enrollment growth for key institutions.

Rubeus