Case Study: Podravka achieves healthier user engagement with Infobip’s AI assistant

Podravka Empowering users to make healthy choices with an engaging AI-assistant

Podravka wanted to help Coolinarika users make healthier food choices while improving the overall customer experience, and Infobip supported this with an engaging AI-powered assistant. The goal was to strengthen Coolinarika’s role as a relevant partner for healthier living and meet changing user expectations through emerging technology.

Infobip implemented an AI assistant that helps users discover healthy recipes, anticipate needs, and receive personalized summaries and links to relevant content. The solution delivered measurable results, including 343K messages exchanged in the first 90 days, an 18% conversion rate to engaged users, and 40% more Gen Z and Millennials active on Coolinarika.

Podravka

Ksenija Latković Kozarac

Digital Communications director