Case Study: Sila BG achieves 80% Viber click‑throughs and 3–4% traffic lift with Infobip OMNI

Omni adds rich viber engagement capabilities

Sila BG, looking to discover new ways to engage customers and boost sales as communication habits shifted, partnered with Infobip to adopt a mobile-first approach. They implemented Infobip OMNI (covering SMS, email and chat apps) and used the Infobip Portal to trial Viber messaging as a richer, more personalized channel for promotional campaigns.

Infobip enabled Sila BG to run Viber campaigns with images, long-form text and CTAs through the OMNI platform and Portal, providing real-time delivery and error reporting. The results were strong: roughly 80% click-through rates on Viber messages and a 3–4% increase in daily unique website visitors; Sila BG attributed about 70% of the campaign’s success to Viber, and plans to expand similar Infobip-driven outreach into new regions.

Sila BG

Atanas Atanasov

Project Manager