Case Study: NLB Banka achieves 30% more sales leads with Infobip

NLB Banka Increasing sales leads by 30% with a new communication channel

NLB Banka faced low customer reach and inefficient use of contact center resources, making it difficult to engage clients effectively. To address this, the bank worked with Infobip and its communication platform to introduce a new channel for next-generation, personalized, real-time notifications.

Infobip helped NLB Banka implement Viber-based communications for transactional and campaign messages, enabling faster, simpler direct contact with customers worldwide. The results included a 30% increase in sales leads and a 50% improvement in response time compared with the previous solution provider.

NLB Banka

Miraš Đelošević

Head of Sales Network Coordination and Contact Center Unit