Case Study: Niva Bupa achieves higher ROI and customer acquisition with Infobip's omnichannel marketing

Niva Bupa Increasing customer acquisition and ROI with a rich, omnichannel marketing strategy

Niva Bupa, an insurance company, wanted to increase customer acquisition, retention, and marketing ROI through richer omnichannel communication. The company worked with Infobip and its RCS Business Messaging solution to improve campaign performance, deliver personalized outreach, and strengthen brand awareness across regions.

Infobip implemented an omnichannel marketing strategy with conversational channels, data-driven insights, and seamless CRM integration, allowing Niva Bupa to launch targeted messages quickly. As a result, Niva Bupa reported up to 75% ROI on RCS Business Messaging, alongside improved acquisition and retention rates.

Niva Bupa

Akshat Mishra

VP and Head of Growth Marketing