Case Study: Muthoot Fincorp achieves faster digital engagement with Infobip

Muthoot FinCorp Accelerated digital transformation with omnichannel customer engagement

Muthoot Fincorp wanted to accelerate digital adoption and engage a younger, more digital-first audience. To do this, the company used Infobip’s omnichannel customer engagement solutions, including SMS, WhatsApp, Email, and Voice, along with marketing automation to improve its outreach.

Infobip helped Muthoot Fincorp deliver automated, personalized messaging campaigns that increased reach and lowered costs. Muthoot Fincorp also noted that its WhatsApp Business API, powered by Infobip, brought it closer to consumers shifting rapidly to digital channels, with the company praising Infobip’s proactive support and domain expertise.

Muthoot Fincorp

Harshit Agrawal

Head – Digital Marketing