Case Study: Metrobank achieves up to 50% cost reduction for rich marketing messages with Infobip

Metrobank Enhanced marketing communications and significant cost efficiencies with Viber for Business

Metrobank wanted a more cost-effective way to send rich marketing messages and improve communications with customers. To do this, the bank worked with Infobip and used Viber for Business, including integration with Salesforce and Salesforce Marketing Cloud, to create a smoother messaging workflow.

Infobip helped Metrobank quickly launch Viber for Business through both a portal and CRM integration, with no disruption to existing processes or need for extra technical support. The result was a seamless setup and up to 50% cost reduction for rich marketing messages, while also giving Metrobank a more efficient digital channel for marketing communications.

Metrobank

Ramon Martin Rodriguez

Performance Marketing Head