Case Study: Metakocka boosts order communication reliability with Infobip

Metakocka achieves 96.2% Viber delivery with Infobip

Metakocka, an eCommerce ERP platform, faced challenges managing complex customer communication across multiple countries and channels. Their SMS notifications lacked visibility into delivery and read status, and they needed a way to support different preferred messaging apps like Viber across various markets. To solve this, they partnered with vendor Infobip to consolidate their communications.

The solution implemented by Infobip provided a single API for Viber and two-way SMS, with automatic fallback to SMS when needed. This resulted in a 96.2% Viber delivery rate and a 42.7% confirmed read rate, giving Metakocka's clients unprecedented visibility. The reliable communication directly translated into smoother operations, and message volumes nearly doubled, with significant future growth expected from a new marketing module.

Metakocka