Case Study: Marham improves appointment attendance and brand trust with Infobip Voice and SMS

Marham Connecting doctors and patients in Pakistan with Voice and SMS

Marham, a healthcare platform in Pakistan, needed a more reliable way to communicate with doctors and patients while improving SMS delivery rates and strengthening brand trust. To support growing appointment and messaging needs, Marham turned to Infobip for Voice and SMS communication through a single web interface.

Infobip implemented Voice and SMS channels on one platform, giving Marham visibility into message delivery, reports, insights, and analysis. The result was a 2x increase in appointments, a 3% increase in revenue, and a 40–50% decrease in customer complaints, along with greater trust in the brand.

Marham

Wazzah Iftikhar

Application Lead