Case Study: Management Financial Group achieves 20% higher open rates and 15% higher response rates with Infobip

Management Financial Group Increasing response and open rates for a multi-brand portfolio through a single communications platform

Management Financial Group needed a way to centralize customer communications across its multi-brand portfolio and improve engagement through a single platform. The company worked with Infobip to set up new channels and automated solutions for reaching customers on their preferred messaging apps and SMS.

Using Infobip’s omnichannel communications platform, Management Financial Group implemented Viber with SMS failover to manage campaigns from one workspace. The results included a 20% higher message open rate than SMS alone, a 15% increase in response rate, and a 30% increase in customer interactions, helping the company attract, inform, engage, and retain customers more effectively.

Management Financial Group