Case Study: Makro achieves 100% higher conversion rates with Infobip

Makro 100% increase in conversion rate with personalized omnichannel eCoupon campaign managed with Moments

makro needed a better way to help retail customers benefit from government initiatives that reduce the cost of essential goods, while improving engagement and campaign performance. Using Infobip’s Moments for automated communication across SMS and LINE, makro aimed to personalize omnichannel eCoupon campaigns and reach customers on their preferred channels.

Infobip implemented a personalized, data-driven campaign approach using Moments and People CDP to segment audiences and automate messaging. The result was a 100% increase in conversion rate, a 20% decrease in manual workload, higher deliverability, improved ROI, and more engaged customers with lower abandonment rates.

makro

Eakarin Leemaharoungruang

Associate Director Marketing Trade Plan and Transformation