Case Study: LINE TAXI achieves 100% identity protection with Infobip Number Masking

LINE TAXI Providing 100% identity protection to maximize user privacy

LINE TAXI wanted to strengthen user privacy and trust by protecting personal data in its ride-hailing communications. To meet this challenge, the company worked with Infobip, using Infobip’s Number Masking feature to support secure, private interactions between users and drivers.

Infobip implemented a privacy-focused solution that delivered 100% identity protection and improved communication without exposing user phone numbers. As a result, LINE TAXI achieved better data privacy, stronger user protection, and improved brand awareness, while also benefiting from Infobip’s quick, professional support over a four-year partnership.

LINE TAXI

Ming Ma

Senior Product Manager