Case Study: LankaBangla achieves 90% delivery rates with Infobip SMS and Email

LankaBangla 90% delivery rate achieved through personalized messaging

LankaBangla, a leading integrated financial services institution and major credit card provider in Bangladesh, needed a better way to communicate promotions, reminders, transaction updates, and notifications to customers. Using its own servers for bulk SMS and email limited its ability to track performance, personalize messages, and improve low delivery rates, which were hovering around 50% to 60%.

Infobip implemented a single communication platform using SMS and Email through its CPaaS capabilities, connected to LankaBangla’s existing database for unified customer insights and real-time engagement metrics. With Infobip, LankaBangla improved personalization and campaign management, and increased delivery rates to 90% to 92%, enabling more data-driven customer communication and better engagement.

LankaBangla

Khurshed Alam

SEVP & Head of Retail Business