Case Study: Klubi achieves 4x more lead conversions with Infobip

Klubi Innovating Brazil’s credit market with smart automation and conversational experiences

Klubi, a digital-first fintech and consortium administrator in Brazil, wanted to simplify and digitize a traditionally slow, friction-heavy credit application process. To improve customer experience and reduce acquisition costs, Klubi looked for a way to deliver personalized, conversational communication across channels, along with better automation for lead handling, negotiation, and payments, using Infobip’s communication technology and WhatsApp Business Platform.

Infobip implemented an omnichannel strategy combining WhatsApp, RCS, SMS, email, chatbots, AI agents, and WhatsApp Payments to streamline the journey from first contact to purchase and support. The results included a 4x increase in lead conversions, a 3x reduction in the customer support team, a 25% increase in purchase conversion rate, and a 3.5x lower cost per acquisition for reactivation campaigns using RCS.

Klubi

Carlos Harada

Head of Operations