Case Study: Kibon achieves 300x ROI and higher conversions with Infobip customer engagement solutions

Kibon Increased campaign ROI and conversion with Infobip’s customer engagement solution

Kibon, part of Unilever, needed to streamline B2B communications and campaign management for a tech-savvy audience while improving customer engagement and compliance. It turned to Infobip’s customer engagement solution, including WhatsApp Business Platform, to support data-driven campaigns and faster customer support.

Infobip implemented personalized marketing campaigns powered by Moments and Conversations on its platform, creating a cost-effective digital infrastructure with good UX and GDPR compliance. The results were strong: Kibon achieved a 10% conversion rate, 94% delivery rate, 74% campaign view rate, and a 300x ROI in just three days.

Kibon