Case Study: Infomedia achieves higher channel revenue and customer engagement with Infobip

Infomedia Increase in channel revenue and customer engagement with omnichannel marketing

Infomedia wanted to increase engagement and conversions while reducing reliance on traditional ad channels. To do that, it turned to Infobip’s omnichannel customer engagement solution for personalized promotions over Viber and SMS.

Infobip helped Infomedia blend rich media channels like Viber and WhatsApp with the reliability of SMS, supported by a customer data platform, customer engagement solution, and contact center tools. The result was a 2% increase in channel revenue, improved ROAS and ROI, stronger customer engagement, and lower operational load through easier integration and centralized communication management.

Infomedia

Boris Despot Vuletić

Director of Business Development