Case Study: Indosat Ooredoo achieves 3x international A2P SMS revenue growth with Infobip Anam Protect SMS Firewall

Indosat Ooredoo Monetizing A2P SMS traffic with Infobip Anam Protect SMS Firewall

Indosat Ooredoo was facing stagnating A2P SMS revenue and needed a way to better monetize both international and domestic traffic. To address this, the company worked with Infobip and used Anam Protect SMS Firewall along with monetization consultancy.

Infobip implemented the SMS firewall solution to secure traffic and ensure A2P messages were properly billed. The results were strong, with international A2P SMS traffic revenue increasing by more than 3x and domestic traffic rising by up to 10%, while Indosat Ooredoo also gained deeper expertise in international A2P SMS business through the partnership.

Indosat Ooredoo

Askal Fansuri

SVP Head of Wholesale Business & Carrier