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Case Study: Mahindra Group achieves 30% higher operational efficiency with Infobip WhatsApp
A Infobip Case Study
Increased operational efficiency by 30% with WhatsApp
Mahindra Group’s Mahindra Auto needed a faster way to deliver critical, real-time information to car dealers so they could plan inventory and funds and complete the buying journey more smoothly. The lengthy, multi-touchpoint process was causing frustration, and Mahindra Auto looked to Infobip and WhatsApp Business API to create an easier communication channel.
Infobip implemented WhatsApp as a new dealer communication channel and connected it to Mahindra Auto’s existing chatbot for self-service access to information and PDF generation through keywords. The solution was deployed in 24 hours and helped Mahindra Auto increase operational efficiency by 30%, while reducing operational workforce effort across offices and improving dealer experience.
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Mahindra Group
Abhishek Sukhwal
Head of Emerging Technologies COE