Case Study: GTBank achieves 200%+ ROI and 160% customer growth with Infobip Email and Analytics

GTBank Achieving an ROI of over 200% via Email and analytics

GTBank wanted to reduce branch visits, queues, and waiting times by encouraging customers to use its digital banking channels for everyday activities. To do this, the bank needed a stronger email marketing platform than its existing setup, along with better insight into how customers responded to communications. Infobip’s email solution helped GTBank promote services such as Digital News Stand, PayInstantly, and FlashToPay while supporting its goal of improving customer adoption of digital channels.

Using Infobip’s email communications and analytics capabilities, GTBank created personalized campaigns, tracked performance, and refined its messaging for better results. The impact was significant: Digital News Stand grew the customer base by 160%, PayInstantly delivered an ROI of over 200%, and the FlashToPay campaign achieved a 20% conversion rate. Infobip’s solution also helped reduce branch visits and improve overall branch performance.

GTBank

Femi Nwaosa

Head of Corporate Collection and Digital Sales-ePayment Solutions