Case Study: GAME HOURS boosts female gamer engagement with Infobip

GAME HOURS Crafting effective and engaging campaigns for female gamers

GAME HOURS wanted to create innovative, engaging campaigns for female gamers around the globe, and needed a partner with competitive SMS pricing, global coverage, and flexible support. After working with local Taiwan vendors, the company chose Infobip for its broader reach and voice/SMS capabilities to help deliver interactive player experiences.

Infobip implemented SMS campaigns using Moments and immersive Voice campaigns, including personalized calls from in-game characters. With Infobip’s platform and carrier support, GAME HOURS quickly set up Voice and improved outbound call bandwidth. The results were strong: GAME HOURS reported up to a 99% conversion rate from voice listeners to gameplay, along with SMS delivery rates reaching 92% and other campaign delivery rates of 85%, 91%, and 73%.

GAME HOURS

Meigo Chang

Project Management Director