Case Study: Dialog Health achieves 96%+ patient reach with Infobip

Fortune 500 health systems and plans achieve 96% SMS reach with Infobip

Dialog Health, a patient engagement platform serving a fortune 500 health plan customer, faced significant challenges scaling compliant SMS communication. They needed to navigate complex healthcare regulations like HIPAA and TCPA, ensure critical clinical messages weren't blocked by carrier spam filters, and support personalized, two-way conversations for patients, all while maintaining high reliability. They partnered with Infobip for its tier-1 messaging infrastructure.

Infobip provided the scalable SMS platform and compliance tooling Dialog Health required. The solution enabled automated, personalized patient journeys, from appointment reminders to post-op care, and ensured high deliverability. This partnership resulted in a consistently high patient reach rate of over 96% and a 55% response rate for appointment confirmations. One specific campaign for a client drove a 15% increase in mammogram appointments, representing over $500,000 in potential additional revenue.