Case Study: Farm Superstores achieves 60% lower operational costs with Infobip

Farm Superstores Reduced Operational Costs by 60% with a WhatsApp Business Chatbot

Farm Superstores, a leading retail chain in Saudi Arabia, wanted to scale its business while handling a growing volume of customer inquiries, improving customer experience, and gathering better data on customer behavior. The company turned to Infobip for digital-first customer support tools, including a WhatsApp Business chatbot and related messaging capabilities.

Infobip implemented Answers, Conversations, and Moments to automate FAQs, route customers to the right agents, and send personalized promotions and updates through WhatsApp. This helped Farm Superstores provide 24/7 support, reduce repetitive queries, and gain a 360-degree view of customer interactions. The results included a 60% reduction in operational costs and a 4% revenue increase in the first three months, along with higher customer engagement and satisfaction.

Farm Superstores

Youssef Tuffaha

Marketing Manager