Case Study: Enrich achieves increased sales and customer loyalty with Infobip Conversations

Enrich Increased sales and customer loyalty with Conversations

Enrich, a customer-focused salon business in India, was facing growing demand for new communication channels and a better way to stay connected with clients. Using Infobip’s cloud contact center solution, Conversations, Enrich needed to automate appointment scheduling and provide support on WhatsApp, the channel their customers preferred most.

Infobip implemented a chatbot on WhatsApp to automate scheduling, route customers to the right salon agent, and enable fast, personalized support. With Infobip’s help, Enrich improved customer experiences, boosted sales and loyalty, and achieved a 13.8x return on advertising spend (ROAS).

Enrich

Dipika Mundhara

Assisstant Manager – Digital Marketing