Case Study: EaseMyTrip achieves better conversion and customer experience with Infobip

EaseMyTrip Better conversion and customer experience with WhatsApp, RCS, and SMS

EaseMyTrip, an online travel platform, wanted to continuously improve customer experience and engagement while boosting conversions. It worked with Infobip to implement WhatsApp Business, Rich Communication Services (RCS), and SMS for customer communication, including booking confirmations and engagement.

With Infobip, EaseMyTrip improved website visitor-to-customer conversion and made it easier for customers to manage booking information. The solution also drove measurable impact, including 10x more surveys filled and a 2.7% higher conversion rate, while Infobip’s business and technical support helped EaseMyTrip launch new services quickly.

EaseMyTrip

Akshay Sharda

Head of Digital