Case Study: Ooredoo Algeria achieves double-digit A2P SMS traffic and revenue growth with Infobip SMS Firewall

Double-digit increase in A2P SMS traffic and revenue with Infobip SMS Firewall solution

Ooredoo Algeria needed to reinvigorate a stagnating A2P SMS business and overcome challenges in increasing and securing traffic. The customer worked with Infobip’s SMS Firewall solution, specifically Anam Protect, to help send messages to the right people at the right time while protecting and optimizing A2P communications.

With Infobip, Ooredoo Algeria reached its full broadcast capacity more than ever before and improved the relevance and timeliness of customer communications. The result was a double-digit increase in both A2P SMS traffic and revenue, with reported gains of 10–15% in A2P traffic and 30–35% in A2P SMS revenue.

Ooredoo

Sergey Plykin

Chief Strategy & Wholesale Officer