Case Study: Digitaleo achieves 3x higher conversion with Infobip RCS Business Messaging

Digitaleo Introducing RCS Business Messaging to clients

Digitaleo, a leading digital marketing agency in France, needed an innovative channel to create more engaging conversational marketing campaigns for clients like Village Motos, especially to boost awareness and attendance for its “Open Days” event. To do this, Digitaleo partnered with Infobip and used RCS messaging, combining rich content and two-way interaction to move beyond traditional SMS.

With Infobip’s conversational experience platform, Digitaleo launched a personalized RCS campaign featuring interactive carousels, maps, website links, and a digital catalog, with SMS as a fallback for non-RCS devices. The campaign delivered a 72% open rate, 3x higher conversion rate than SMS, 10% lower cost per click, and a 40% increase in turnover, helping make Village Motos’ event a commercial success.

Digitaleo

Martin Briantais

Product Marketing Manager