Case Study: Croatian Public Health Board boosts preventive health engagement with Infobip and WoomAI

Croatian Public Health Board reaches 10,000+ users with Infobip

The Croatian Public Health Board faced the challenge of effectively reaching citizens with verified health information as traditional communication channels became less effective. They needed a mobile-first solution to deliver preventive health guidance that was always available, trustworthy, and could direct users to human experts when necessary. To address this, they partnered with Infobip to develop a solution using conversational technology on WhatsApp.

Infobip provided the conversational technology to build ZdrAVKO, an AI-powered WhatsApp assistant focused solely on preventive health education. The solution successfully redirected diagnostic questions to experts and established clear boundaries. As a result, the assistant achieved significant measurable impact, with over 10,000 users and more than 160,000 interactions, demonstrating high citizen engagement and a shift towards preventive health inquiries.

Croatian Public Health Board