Case Study: ComparTfon achieves higher conversion and lower cart abandonment with Infobip

ComparTfon End-to-end customer engagement drives a new online sales channel

ComparTfon needed to pivot from traditional sales channels to digital sales, but it had to improve conversion and reduce cart abandonment. To support this shift, the company worked with Infobip and used Moments, Conversations, and WhatsApp Business to strengthen customer engagement and proactive support.

Infobip implemented an end-to-end customer engagement solution that helped ComparTfon become more omnichannel and improve agent-customer communication. The results included higher conversion rates and lower cart abandonment, while also freeing technical teams to focus on business-critical work instead of maintaining communication tools.

ComparTfon

Edwin Ortega

Martech Manager