Case Study: Citrus achieves increased in-store footfall with Infobip push notifications

Citrus Using Push Notifications to increase store traffic and sales

Citrus wanted to bridge the offline and online shopping experience and increase store traffic and sales. To do this, they needed a cost-effective way to send time-sensitive offers and important information to customers, and they chose Infobip’s push notifications and mobile app messaging for a geo-targeted in-app campaign.

Infobip helped Citrus run targeted push notifications that connected online engagement with in-store visits. The campaign delivered a 35% in-store conversion rate and increased footfall, helping Citrus drive more store traffic and sales while improving the customer experience.

Citrus

Sergey Kolchik

Head of Analytics and Data Monetization