Case Study: Branch achieves 89.2% SMS delivery rates with Infobip

Branch Using SMS to achieve the highest possible delivery rates for business-critical messages

Branch wanted to improve the registration and loan application process so more customers could access financial products, while ensuring business-critical messages reached as many people as possible. To do that, Branch used Infobip’s SMS channel as part of an omnichannel customer communication approach.

Infobip made it easy for Branch to integrate SMS into its workflows quickly, and the platform delivered consistently high message reach. Branch achieved an 89.2% delivery rate for key SMS messages, helping recover more loans that might otherwise have been lost and improving profitability.

Branch

Oluwaseyi Onibudo

Marketing Lead