Case Study: Bolt achieves 40% higher driver conversion with Infobip

Bolt Driver conversion up 40% thanks to new registration journey

Bolt, the ride-hailing company, wanted to improve its driver registration journey and boost conversion rates. The challenge was to increase the number of drivers completing sign-up and onboarding, while making the process smoother and more efficient. Bolt used Infobip’s WhatsApp-based sign-up journey to address this, along with Infobip products including Answers, Conversations, and Moments.

Infobip helped Bolt optimize driver registration and onboarding through automation and WhatsApp, improving both the driver experience and internal processes. As a result, Bolt increased driver conversion by 40%, meaning more drivers completed registration after starting the process.

Bolt

Yev Baluyeva

Lifecycle Marketing Manager