Case Study: Bajaj Auto achieves higher conversions with Infobip

Bajaj Auto Increased Conversions and Click-through Rates with WhatsApp and RCS

Bajaj Auto needed better digital channels to improve the low conversion rates across its marketing campaigns. It partnered with Infobip, using WhatsApp Business and RCS Business Messaging to create richer, more engaging customer communications.

Infobip implemented the messaging channels quickly and seamlessly through its platform and APIs, making setup easy for Bajaj Auto’s team. The result was up to 3x more conversions, an 8% increase in click-through rates, and a 133% rise in engagement time, helping boost promotion for a new product.

Bajaj Auto

Shardul Verma

Digital Marketing Lead