Case Study: Alyasra Fashion achieves 30x tracked WhatsApp ROI with Infobip

Alyasra Fashion drives 30x tracked WhatsApp ROI with Infobip

Alyasra Fashion, a major fashion retailer in the MENA region, faced the challenge of reaching new audiences beyond its existing customer base on WhatsApp. They also needed to create a frictionless shopping experience within the app and improve message delivery rates constrained by frequency capping. They partnered with Infobip to address these issues.

Infobip implemented a comprehensive WhatsApp solution for Alyasra Fashion, starting with their AgentOS platform for customer service. This expanded into marketing using click-to-WhatsApp ads for acquisition and a chatbot for in-app browsing and checkout. The results were a 30x tracked ROI on WhatsApp marketing, an 18x sales ROI, the acquisition of 1,500 new customer contacts, and significantly improved delivery rates across key markets.

Alyasra Fashion