Case Study: Neo Pay Iraq achieves up to 60% cost savings with Infobip Authenticate

Neo Pay Iraq Up to 60% in cost savings with omnichannel authentication

Neo Pay Iraq, a fintech pioneer in Iraq, needed a more reliable and secure way to deliver OTPs for card activation and transaction approval as mobile network interruptions made SMS delivery inconsistent. To build customer trust in a cash-reliant market and reduce fraud risk, Neo Pay turned to Infobip and its Authenticate omnichannel authentication service.

Infobip implemented Authenticate with WhatsApp as the primary OTP channel and SMS as a failover, supported by verified WhatsApp sender IDs, APIs, and monitoring tools. The result was faster and more reliable OTP delivery, stronger security, and a better customer experience, while also delivering 50–60% cost savings for Neo Pay Iraq.

Neo Pay

Mohammad Sinno

Head Of Strategy & Business Growth